Get to Know Us
CS DIAMONDS (PTY) LTD WAS ESTABLISHED IN 1998 BY DIRECTORS AND BROTHERS-IN-LAW, BENJAMIN CLOETE AND MICHAEL SMITH.
BENJAMIN CLOETE (CEO)
AN ASSERTIVE, SELF-MADE ENTREPRENEUR, THIRD GENERATION MINER AND EXPERIENCED BUSINESS MAN.
MICHAEL SMITH (COO)
A QUALIFIED ACCOUNTANT THAT MAJORED IN B-COM INTERNAL AUDITING WITH INCREDIBLE FINANCIAL LITERACY AND BUSINESS SKILL.
THEIR ECLECTIC DIAMOND BACKGROUND AND OVER 35 YEARS OF MINING EXPERIENCE ENABLES THEM TO SUSTAIN AND DEVELOP A BUSINESS COMBINING DIAMOND TRADING AND CONSULTING.
HONESTY TRANSPARENCY AND OUTSTANDING QUALITY
CS Diamonds has firmly established itself as a prominent landmark in the renowned diamond city of Kimberley, celebrated for its commitment to transparency and honesty within the trade. Additionally, the company has gained widespread recognition for its exceptional quality and diverse range of natural diamonds, making it a trusted name among both miners and buyers alike.
During their 22 years of trading they have created excellent relationships and built up tremendous trust with the local diamond producers in South Africa, as well as with buyers from all over the world including Israel, India, Belgium, United Arab Emirates, America, Russia and so many others. These strong relationships ensured that CS Diamonds could continue with International trading during the COVID19-Lockdown period. Buyers are extremely confident and secure in CS Diamonds’ evaluations that they bought goods based on a mere photo or word from their Directors. CS Diamonds have more than 300 licenced buying companies on their database but to ensure that producers receive the highest price possible, they only invite their top 100 companies to their tender. This ensures that bids stay competitive and accurate to the market.
They have also secured ongoing commitment from major producers, who steadily supply them with an immense variety of diamonds, covering all qualities and sizes.
CS Diamonds’ number one priority is to take care of their producers- the miners. They are adamant about their producers receiving the best price possible. They, therefore provide an integral service whereby the product is sorted, cleaned (boiled) and evaluated, affording the producer the opportunity to attain the desired price range. This circumvents a scenario whereby the smaller producers are taken advantage of by unscrupulous buyers.
CS Diamonds pride themselves in the fact that their reputation precedes them. They have never been blacklisted, they have astounding relationships with regulators and the diamond board and due to immense dedication, trust, a dynamic team and unfaltering relationships they were even able to achieve above average prices in times of recession.